I have over 15 years of experience in senior creative roles, during which I have developed extensive skills in leading teams, nurturing talent, and fostering strong collaborations. I have successfully managed both small local teams and large global teams of diverse creatives, bringing brand strategies to life through design thinking, product alignment, integrated marketing campaigns, story-driven online journeys, customer-centred experiences, and by creating thumb-stopping, engaging moments on social media. These accomplishments were possible with the talented people I’ve had the privilege of working with across various sectors, including technology, retail, sports, finance, healthcare, and education. I have overseen a wide range of projects, from brand strategy and design systems—covering both digital and print—to signage and interior design.
