Work

I have over 20 years of experience shaping brands through strategic creative direction, storytelling, and design systems. I’ve led teams of all sizes to bring brand strategies to life across product, campaigns, digital experiences, customer-centred journeys, and thumb-stopping moments on social. My work spans technology, retail, sports, finance, healthcare, and education, and I thrive on collaboration, curiosity, and creating purposeful work with talented teams.

lululemon
AgencyAnalytics
Reach Learning Centre
Hootsuite Social Trends
Hootsuite Rebrand
Hootsuite Brand Campaign
Mountain Equipment Co-op
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