Dianne Semark | Creative Director

What I bring to my work

I care about making things clear, simple, and cohesive—for the teams I work with and the audiences we’re creating for. I’ve spent my career shaping brands through strategic creative direction, meaningful storytelling, and scalable design systems.

I utilize research and real-world insights to inform decisions, enabling teams to create identities, campaigns, and experiences that are purposeful and consistent. I’ve worked with in-house creatives, freelancers, and agencies of all sizes, and I know how to bring people together around a shared idea.

Collaboration is central to my approach. I enjoy the mix of perspectives that comes from multidisciplinary teams, and I believe strong creative work grows from trust, curiosity, and open dialogue.

Mentorship is also a big part of what I do. I support designers, writers, and strategists in growing their craft and confidence—helping them find their voice and become strong contributors and leaders.

Clients I've worked with

AgencyAnalytics

Barrick Gold

CIBC Personal Banking and Financial Services

Grand Cru Culinary Wine Festival

Hootsuite

Interbrew SA

Ivey School of Business

Labatt Breweries of Canada

Lululemon

MEC (Mountain Equipment Co-op)

Burton, Nike, Patagonia, Prana, Smart Wool

Ontario Municipal Employees Retirement System

Peter Munk Cardiac Centre

Reach Learning Centre

Toronto Blue Jays

Toronto General & Western Hospital Foundation

Vancouver Modern Quilt Guild

Recommendations

“During my team working alongside Dianne at Hootsuite she embodied the true sense of the word partnership. From the early stages of ideation to the final touches of detail she is someone I could rely on to positively challenge my creative thinking and always ensured the output was delivered to the highest standard in order to meet our shared goals. I feel lucky to have worked closely with Dianne on some of our largest brand and demand gen programs at Hootsuite, which I was confident to take to market due to their strong visual identity.

Dianne’s passion for design and production is evident through the care she took to lead 2 rebrands at Hootsuite, and I smile when I think of her energy and devotion to fonts, colour palettes and art direction. Proud is the only word to describe her incredible delivery.

I witnessed her coach and mentor her team to support their growth and to hone their skill set, and she is a strong champion for diversity and inclusion. Any organization would be lucky to have Dianne on their team.”

“Dianne is a kind, creative and soulful leader with a work ethic like no other. She has eagle eyes and is a master at what she does. It’s been my absolute privilege to work on projects with Dianne and learn from her what a truly great brand leader looks like.”

Roisin Heraghty, Marketing Program Manager at Hootsuite

“Dianne has two superpowers. She is the creative that other creatives want to be. Not only is she both a master and a student of the art itself but she is a strategist that knows what we need to do to remain relevant and different today and into the future. She is a rare creative who knows how to take your breath away today and how to make sure that still happens a year from now—art and science. And her teams... They are connected, vibrant, inspired, and the heartbeat of organizations. She knows how to manage teams to bring their full potential to life and to make them always push boundaries—they know she has their backs.

She is a rare breed indeed—a skillful artist and a leader that inspires.

Dianne made me a better leader and made my teams stronger because she was there. Simply put—I loved every minute of working with her!”

Henk Campher, CMO. Word nerd. Data geek. Storyteller. Enthusiastically bad guitar player. Voted Favorite Tummy Scratcher by Two out of Three Dogs.

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