Clients I've worked with
AgencyAnalytics
Barrick Gold
Blue Avenue Renewables
CIBC Personal Banking and Financial Services
Grand Cru Culinary Wine Festival
Hootsuite
Interbrew SA
Ivey School of Business
Labatt Breweries of Canada
lululemon athletica
MEC (Mountain Equipment Co-op)
Burton, Nike, Patagonia, Prana, Smart Wool
Ontario Municipal Employees Retirement System
Peter Munk Cardiac Centre
Reach Learning Centre
Sabanto Agriculture Inc
Toronto Blue Jays
Toronto General & Western Hospital Foundation
Vancouver Modern Quilt Guild
What I bring to my work
I have a proven track record in creative direction, branding, and marketing, developing meaningful work for both local and global audiences.
I use data-driven insights to shape human-centred strategies, build cohesive brand identity systems, and streamline production processes.
As a trusted leader, I’ve worked with diverse creative teams, freelancers, and agencies, bringing people together to do great work.
Collaboration is at the heart of what I do—I thrive in multidisciplinary teams, working toward clear, purposeful goals.
With deep expertise in coaching and mentoring, I help others grow in their roles, develop their skills, and become better contributors and leaders.
Recommendations
“During my team working alongside Dianne at Hootsuite she embodied the true sense of the word partnership. From the early stages of ideation to the final touches of detail she is someone I could rely on to positively challenge my creative thinking and always ensured the output was delivered to the highest standard in order to meet our shared goals. I feel lucky to have worked closely with Dianne on some of our largest brand and demand gen programs at Hootsuite, which I was confident to take to market due to their strong visual identity.
Dianne’s passion for design and production is evident through the care she took to lead 2 rebrands at Hootsuite, and I smile when I think of her energy and devotion to fonts, colour palettes and art direction. Proud is the only word to describe her incredible delivery.
I witnessed her coach and mentor her team to support their growth and to hone their skill set, and she is a strong champion for diversity and inclusion. Any organization would be lucky to have Dianne on their team.”
Lisa Vecchio, Marketing Director | B2B SaaS | Integrated Marketing | MCIM CMktr | The Marketing Academy Scholar | Open Door Policy Mentor
“Dianne is a kind, creative and soulful leader with a work ethic like no other. She has eagle eyes and is a master at what she does. It’s been my absolute privilege to work on projects with Dianne and learn from her what a truly great brand leader looks like.”
Roisin Heraghty, Marketing Program Manager at Hootsuite
“Dianne has two superpowers. She is the creative that other creatives want to be. Not only is she both a master and a student of the art itself but she is a strategist that knows what we need to do to remain relevant and different today and into the future. She is a rare creative who knows how to take your breath away today and how to make sure that still happens a year from now—art and science. And her teams... They are connected, vibrant, inspired, and the heartbeat of organizations. She knows how to manage teams to bring their full potential to life and to make them always push boundaries—they know she has their backs.
She is a rare breed indeed—a skillful artist and a leader that inspires.
Dianne made me a better leader and made my teams stronger because she was there. Simply put—I loved every minute of working with her!”
Henk Campher, CMO. Word nerd. Data geek. Storyteller. Enthusiastically bad guitar player. Voted Favorite Tummy Scratcher by Two out of Three Dogs.