The Social Trends Campaign is an annual Hootsuite thought leadership campaign, the guide is researched and written by the content team and designed by the creative team at Hootsuite. In addition to the highly anticipated guide, we design toolkits, videos, playbooks, sales enablement, blog articles, social cards, webinars, emails, and a robust microsite.
The creative concept was a strong departure from anything we had done in the past and stood out among all other reports in the industry—it was bold, playful, and featured excellent information design throughout its 43 pages—plus the content was highly sought after by social media marketers around the globe.
Campaign Results
In addition to overwhelming positive sentiments on social channels, the campaign achieved the following results:
Guide Downloads: 30% increase in guide downloads.
Microsite Performance: In the first 60 days the microsite received 30,000 unique page views with an average of 5:28 spent on the page.
Website Traffic: In the first 60 days after launch, +100k users visited Hootsuite's site for the Trends campaign.
The campaign successfully highlighted 2022's social media trends, providing valuable insights and tools for Hootsuite's audience. The visual identity and comprehensive materials helped elevate the campaign's impact, demonstrating Hootsuite's leadership in social media management.
Social Trends Guide >> click to see the website
Social Trends Guide | ROI spread
